Mass Awareness section of the Child Protection & Welfare Bureau (CP&WB) operates with multiple objectives to reach marginalized communities through various interventions. On one hand, it issues press releases covering the Bureau’s activities; on the other, it engages the public and stakeholders through community meetings, seminars, door-to-door announcement campaigns, banners, billboards, and more. This section strengthens CP&WB’s presence by forming Child Protection Committees, which act as guardians of child rights in local communities. Thousands of banners, leaflets, flyers, and other media materials have been distributed to promote public awareness, motivation, and participation.
Since its establishment, dozens of NGOs, philanthropists, and individual supporters have joined the cause. With the financial assistance of Pepsi, 15 large-sized (half-page) advertisements were published in newspapers. Various documentaries have been broadcast on television as part of the mass awareness campaign. The awareness campaign is ongoing across the province of Punjab under the supervision of Chairperson Sarah Ahmed and Director General Muhammad Athar Masood. More than 3,500 press releases have been issued during this period to inform and educate the public. Additionally, on the directions of the Chief Minister of Punjab, ‘Communication Spot’ launched a comprehensive awareness campaign.
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