Mass Awareness section of the CP&WB functions with multipurpose objectives in order to reach profound communities through different interventions. On one side, it issues press releases covering various activities of the Bureau and on the other side it reaches public and stake holders through community meetings, seminars, doors to door announcement campaigns, banners and billboards, etc. It helps in establishing deep roots of the CP&WB by formulating child protection committees which act as guardians of child rights at indigenous localities.1000s of banners, leaflets, flayers and other media campaign for public awareness, motivation and participation.
Dozens of NGOs, philanthropists and individual supporters have joined since its establishment. With the financial assistance of Pepsi, 15 large sized advertisements (half page) were given in the newspapers. Different documentaries were presented on the TV channels for mass awareness campaign in the month of February - April 2006. More than 2000 press releases were issued during this period for the orientation of the public. Communication Spot, on the directions of the Chief Minister Punjab, launched a very comprehensive.